Solid Coffee New Years Campaign

The position.

New year means new resolutions. Solid aims to inspire its community and get out there to follow their passions. Whether that’s as a weekend warrior or shifting focus to creating a life they are happy to live, they are ready to fuel their adventure.

The problems.

With a quick turnaround time, Cheston advised to find unique but solid stock footage to use. They needed to find members of the Solid community to record voiceovers that could be used to inspire like minded people.

The campaign.

3 reels. 3 communities. The team got together to record audio, source video, and edit a cohesive campaign that would inspire people at the start of the year. These were the results.

What makes you?

/ digital
/ video
/ social media